With over 20 years of experience as a marketing and creative specialist, I have collaborated with numerous brands and organisations to fulfil their branding, media, digital, marketing, and publishing requirements.

Leveraging my extensive expertise in creative services and direction, I have contributed to the successful execution of award-winning campaigns. Additionally, I have played a pivotal role in launching and expanding numerous brands, fostering community growth and enhancing customer engagement.

As both a founder and leader, I am deeply passionate about working at the intersection of art and technology to introduce groundbreaking ventures that positively reshape the media landscape. My goal is to extend these opportunities to brands and creators alike, facilitating impactful contributions to society.

My core enthusiasm lies in crafting compelling brand narratives that not only drive demand but also foster genuine human connections.

“I’m on a mission to launch projects and initiatives that help spark wonder and educate through Immersive technologies like AR, VR & XR.”

Past ventures and projects

GiG VR

Immersive 360° VR content for music fans to experience live music anywhere in the world. Now part of the Eyeaye family.

Myself Prize

Australia's only dedicated self-portrait prize open to all artists.